It’s no secret that film photography has seen a resurgence recently. Unfortunately, this surge may be a little bit too late for some of Fujifilm’s products which they will axe come March 2018.
Yes, sadly, Fujifilm has announced the end of sales of the Fujicolor SUPERIA X-TRA 400 (24 and 36 shot 3 packs), Fujichrome Velvia 50 Professional (36 sheets of 5 packs), Fujichrome Velvia 100 Professional (36 sheets of 5 packs), and Fujichrome PROVIA 100F Professional (36 sheets of 5 packs).
The Japanese filmmaker cited “the continuous lack of demand” for these products as the reason for the move. This follows a recent announcement that Fujifilm will also be ending the sale of Fujicolor Natura 1600.
Related article: Film Road Test: Fujicolor C200 and Agfa Vista 200 for Portraits
It’s unfortunate to see a giant in the industry slowly killing off its product line due to lack of demand just when things are starting to go well for film photography. All we can hope for is that Fujifilm will replace this with a better product or at least we can take comfort in the fact that we still have the Ilford line-up and that Kodak will bring back the classic Ektachrome soon.