KODAK unveils PRINTOMATIC instant camera


A few days back, the Impossible Project grabbed the spotlight when they teased and delivered their comeback in an epic way by reviving Polaroid and launching the OneStep2. But while everyone’s eyes were focused there, little did we know that the boys and girls in yellow AKA KODAK also unveiled their very own instant camera.

Dubbed the PRINTOMATIC, it’s a digital point-and-shoot instant camera packaged in a body that fits in your back pocket. It has a maximum resolution of 10-megapixels, built-in flash, and comes in either KODAK Yellow or Grey with white accents. It also has a built-in lithium ion battery.

It features 2 pictures modes: vibrant color, black and white. Photos are then printed on a 2×3 ZINK Photo Paper, which KODAK claims to be adhesive backed and water/tear resistant. KODAK ZINK Photo Paper will be available in packs of 10, 20, and 50, and is sold separately. The PRINTOMATIC also has a MicroSD card slot to save each image.

“It’s an accessible device for anybody who wants to create a lasting memory in a tangible, colorful way.” – Steven Overman, President of Kodak’s Consumer and Film Division and Kodak Chief Marketing Officer.

This move by KODAK back into the instant camera market is only the beginning as the brand is expected to launch its full product lineup this year and will continue on to 2018.

The KODAK PRINTOMATIC is sold at major retailers and online including Amazon for $69.99 (around P3,584 in the Philippines). It will be on sale starting October 2017.

Yabee Eusebio

A humble photographer who wants to share his passion of chasing light with others, whatever format it may be.