Yashica to build “unprecedented camera”


After a series of vague yet dreamy teaser videos that lead to a wide range of rumors and disappointment, we finally get what we wished for. Yes, the Japanese camera brand Yashica is now teasing us that they plan to make an “unprecedented camera.” Now the only question is… is it film or digital?

Through another teaser video entitled ‘Prologue’, Yashica teases us with more dreamy shots of this beautiful model holding the what seems to be the iconic Electro 35 and their mobile phone clip-on lens.

What really intrigues us are the messages at the start and end of the video which reads “Expect the unexpected: The unprecedented camera” and its Kickstarter launch month of October 2017.

Hopefully, Yashica will come out with a new film camera. This would (fingers crossed) stir up the competition among the handful of brands already selling brand new film cameras.


Doesn’t the video make you wish you were in Japan? *sob

Yabee Eusebio

A humble photographer who wants to share his passion of chasing light with others, whatever format it may be.


  1. Estou torcendo para que seja uma câmera de filme 35 mm.

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